What will a Realtor Do for You?
What does a Realtor do for you? A Realtor will give advice, help set pricing, market, give you security, negotiate, and handle the details of closing your home.
A Realtor will give you advice on preparing your home for sale.
In order to get top dollar for your home you need to prepare. I can give you advice on repairs and preparation that needs to bee done for your home to compete on the market.
Price
The selling process generally begins with a determination of a reasonable asking price. I can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Marketing includes the exposure of your property to other real estate agents and the public.
I act as the marketing coordinator, disbursing information about your property to other real estate agents through the Multiple Listing Service,and direct contact with agents. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients. All my conversations are targeted with your interest in mind.
I hire a professional photographer. Most people start their search on line and photos are the first impression you will make on a prospective buyer. We need to make a good first impression. Think of it as the first date. You need to look sharp!
Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. I will know when, where and how to advertise your property. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82 percent of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.
Additionally I use press releases and social media to attract potential buyers.
Security
When a property is marketed with my help, you do not have to allow strangers into your home. A licensed realtor will pre-screen and accompany qualified prospects through your property.
Negotiating
The negotiation process deals with much the same issues for both buyers and sellers. I can help you objectively evaluate every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls. I can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Monitoring, renegotiating and closing
Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. I am the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
A Realtor does WHAT?